Our biggest passion is working with rural artisans to sustain traditional craft techniques and textiles. By collaborating directly with them or partnering with vetted local NGOs that provide assistance to them we help vulnerable craft communities move away from exploitative practices. Thus far, we have an ongoing partnership with 17 craft clusters across India that enables us to design original textiles and handmade garments. Our aim is to bridge the gap between age old craftsmanship and modern wardrobes.
We work with high quality, responsibly made fabrics - with a preference for handwoven, organic and modern explorations like ECONYL regenerated nylon and ethical tencel. We are constantly looking for innovative ways to uphold the highest ethical and environmental standards.
Focus On Quality
A big part of mindful fashion is post sale garment life and care. Our clothes are made to last year after year. We encourage you to see our handcrafted styles as heritage pieces that can be passed onto the next generation. All our clothes are machine or hand wash and do not require dry cleaning.
We do not make clothes casually.
Our garments are mindful, meaningful and designed to
make you feel dressed up everyday.
1398.2 meters of khadi ordered. In khadi, the yarn is spun by hand and the fabric is handwoven, thus eliminating the use of electricity through the process.
Oh my god.. I got the saree and it is just gorgeous.. the fabric is so perfect.. it drapes like a dream!!!!
Urmee Mankar, Mumbai
I love the swimwear! This is the most comfortable I’ve ever been in any swimwear! 😁 So glad you could send it to me in such short time! Thank you!
Shruthi Reddy, Banglore
" My mom has liked the fabric so much that she has now taken it from me. Now I am back to square one. Design aside – I really do have to compliment you on the wonderful fabrics "
Ashita sehgal, Texas
It’s more beautiful than what it seemed in the pictures . Elegant in its simplicity and fabric is delightfully soft and light . It’s my new favourite ❤️
Sush D, Gurgaon
It's a very flattering dress in many ways - from the shape of the neck to the beautifully pleated sleeves. You can't go wrong, get this dress!